David Herrera is a visual artist, writer and musician. His work has been featured in Rolling Stone, The Huffington Post, NME and exhibited at Berkeley Art Museum, Pacific Film Archive, and Museum Of Contemporary Art, Los Angeles. His first project as a director, an unofficial music video for the Radiohead song "How To Disappear Completely", was named by Paste Magazine as one of the "Best Music Videos of The Decade".
While a student at U.C. Berkeley, Herrera co-wrote the film "Security" with Rob Nilsson, the only American director to win the top prizes at both Cannes and Sundance. As a journalism intern at PBS he wrote artist biographies for the Emmy and Webby award-winning season of San Francisco Bay Area television show SPARK.
Herrera has gone on to direct and produce music videos for nearly 10 years for such recording artists as Erykah Badu & Zap Mama, Andrew Bird, Ceci Bastida & Diplo featuring Rye Rye, members of The Black Keys, and Divinity Roxx (Beyonce's musical director). His music videos were exhibited at Museum of Contemporary Art Los Angeles. Using the latest technology, David Herrera has created visually striking concepts for the best up-and-coming recording artists on major and independent record labels.
Herrera's visual art work has been exhibited at Berkeley Art Museum and his comic book writing and illustration was part of the opening exhibit, along with many other artists, at Comix Art Gallery in Los Angeles, a gallery he created and curated to focus specifically on original fine art by comic book artists. The moniker "rebus101" was used as his graffiti artist name in his early mural art work.
As a musician Herrera has written and recorded songs with various artists in independent music, early on and most notably as a member of the notorious L.A. Chicano punk band "The Fuse!" (In The Red Records). In recent years he has managed and booked indie rock bands in the thriving L.A. indie rock music scene, recently started his own music club The Mine, and went on to discover new artists and managed the creation and staffing of the recording studio for seminal indie rock label Narnack Records (Thee Oh Sees, Sonic Youth, The Fall, The Slits).
He just completed the first volume of his three part graphic novel GÖLDEN, about 3 orphan musicians during The Great Depression, and is currently writing, producing, and directing a dark comedy web series "Unpaid" about his experience as an intern in the music video industry from the waning moments of its golden MTV age and the rise of the YouTube age, as well as the screenplay for his first feature film Land Of 1000 Dances, about Chicano garage rock and soul bands in the mid '60s.
Herrera has also taught video workshops at NYU, Berkeley, Musicians Institute and created and taught the first Music Video course at UCLA.
David Herrera currently lives in Los Angeles, California
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